Welcome to the Official Destination MT Website

The marketing, communications, film and tourism programs are all part of a versatile and cohesive Destination MT team that works to sustain and grow Montana’s economy. The programs develop and use communications, advertising, development and promotional campaigns to showcase Montana and create awareness about the state as a place to visit and do business. Through data-driven strategies and grant programs, the team aims to preserve and promote the genuine character of Montana and partners to achieve a sustainable economic future for all.

For important TAC Meetings, Public Hearings, and Virtual Workshops, please visit the Commerce E-Calendar.

Commerce E-Calendar


Destination MT

Who we are:
A versatile yet cohesive team working to sustain and grow Montana’s economy.

Our vision:
Residents and visitors enjoying Montana at its best.

Our mission:
To preserve and promote the genuine character of Montana while partnering to achieve a sustainable economic future for all.

Our values:

  • Collaboration: We foster responsive, respectful, ongoing relationship as we lead in our areas of expertise.
  • Integrity: We do what we say and say what we do.
  • Accountability: We steward public resources wisely.
  • Sustainability: We support meaningful growth that can be sustained for generations.
  • Objectivity: We recognize and honor diverse needs across the state as we champion all of Montana.
  • Excellence and innovation: We are leaders in our field, offering best in class marketing and customer services, unafraid to try new things as we grow and change.
  • Resiliency: As we encounter challenges, we adapt, learn new ways of operating, and continue to lead with excellence.
  • Love for Montana: We embody our state’s ethos of adventure, independence, and authenticity as we serve as its most enthusiastic ambassadors.