2024 Montana Tourism Awards

The annual Montana Tourism Awards recognize the outstanding accomplishments of the people, businesses, organizations and communities that strengthen Montana's tourism and recreation industries and thereby contribute to maximizing its economic impact for Montana residents. 

The 2024 Montana Tourism Awards will be presented at the banquet on Monday evening, April 15 at 6:15 p.m. in the Grant Creek Ballroom. 

 

Film Community of the Year

Film is a powerful medium for attracting visitors to a destination, and in Montana, the landscape truly speaks for itself. But filmmaking is a lot of work, and it takes a village—or in this case, a community—to make it successful. From lodging to crew and even locally sourced equipment, Montana communities provide tremendous support for film productions, and in return, benefit from the significant economic impact. For the Film Friendly Community award, nominees and the winner are selected by the Montana Film Office based on their assistance and support of a specific project or projects filmed in their communities.

 

Tribal Tourism Award

This award recognizes individuals, tribal governments, businesses, or organizations that have demonstrated excellence in furthering Montana’s Indian Country Tribal Tourism promotion or extraordinary achievements. Through dynamic cultural events, accommodations, tours or experiences, marketing campaigns, Native American Talent, advocacy and collaboration, remarkable new offerings, businesses, Tribal Council Initiatives, or by being featured within broader media outlets for their activities, the Tribal Tourism Award honors the recipient(s) for their hard work, dedication, and contributions to Montana’s Indian Country tourism industry and economy.

 

Heritage and Cultural Tourism Award

The Heritage and Cultural Tourism award recognizes an institution, individual or organization for contributions to the promotion and celebration of Montana’s authentic and unique culture or natural history as an important attraction for visitors and Montana residents alike. Eligible nominees may include specific attractions (museums, historical or cultural attractions, libraries, events), individuals or organizations for extraordinary accomplishment in promoting the state's heritage and cultural assets.         

 

Tourism Destination of the Year

The Tourism Destination of the Year recognizes outstanding achievements to advance tourism through marketing, product development, destination events and activities, or compelling experiences in the tourism industry. 

 

Marketing Campaign of the Year             

The Marketing Campaign of the Year award recognizes an outstanding tourism-related marketing campaign (including any combination of paid, owned or earned media) executed within the past calendar year. For this award, the marketing campaign is defined as a series of planned marketing activities, channels and methods that produce measurable results related directly to the campaign.

 

Tourism Ambassador of the Year

This award acknowledges and celebrates significant commitment demonstrated by an individual (or a group of individuals) who exemplifies the positive impact volunteers have on Montana's tourism and recreation industries and who goes above and beyond to ensure visitors' experiences are positive and worth repeating.