Through the Joint Venture Marketing Program, the Montana Office of Tourism and Business Development (MOTBD) aims to provide Joint Venture Partners (JV Partners: regions, CVBs, TBIDs and tourism industry partners) with a variety of affordable joint venture advertising opportunities that leverage the state brand and resources.

The goal is to offer opportunities that shoulder up to MOTBD’s overall plan to make the entire state’s advertising stronger and more cohesive.

All Joint Venture Match options will be available to reserve on Thursday, September 16th, 2021. In order to take advantage of Match Opportunities, JV Partner creative must be reviewed and approved by MOTBD. 

Full details on the FY22 plan can be found in the PDF and video below. 

FY22 Joint Venture Plan PDF
FY22 Joint Venture Plan Video

As part of this partnership, you will be provided a standardized monthly report to better understand the metrics of your ad campaign. A sample report can be found here

We have developed a list of Frequently Asked Questions to help answer any questions you might have. If your question is not answered in this document, please reach out to Haley Walter at haley.walter@mt.gov

When you are ready to place your order, please fill out this year's JV Order Form and submit the final document along with your W9 to kkimball@hoffmanyork.com. In order to participate in this year's JV Custom Content packages, you must submit your desired participation no later than September 24th. Participation in other packages may have a more flexible deadline. 

Sojern is a digital programmatic partner with direct access to first party, real-time travel data from 100+ large travel companies. Their campaigns utilize real-time and historical travel data to reach high-value target audiences. 

Data partners include: 

  • American Airlines
  • Best Western
  • Trivago 
  • Choice Hotels
  • Flight Network

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Tripadvisor is one of the world's largest travel sites with 463MM monthly active users in 49 markets worldwide. Consumers use Tripadvisor to define their next destination, research key trip elements and plan things to do. 

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OnTheSnow provides their active, affluent audience with ski trip planning resources including snow conditions, resort profiles and tailored content. 

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Meredith will create two new custom articles to support Winter activities. The overall theme will be "A Winter Journey to Remember." 

Each article will receive 33K guaranteed views driven from paid social ads on the respective brand handle and native display ads across all Meredith websites.

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This year's goal is to include more partners in this highly desired custom print piece by increasing available partner slots from 12 to 20 by adding four additional pages.

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